| Product | One of 10 structured business-research workflows such as Understand Customers, Analyze Competitors, or Price and Package. |
| Skill | A reusable research capability used by one or more Products. Skills are internal execution building blocks, not separate billable Products. |
| Signal | One of six independent evidence families: Community Voice, Search Demand, Public Attention, Media & Event Momentum, Competitive Activity, and First-party Business. |
| Project | The Workspace container that scopes Research, intelligence, evidence, Monitors, and Deliverables. |
| ResearchJob | The parent lifecycle object for one Product run, including state, credit accounting, refresh, and cancellation. |
| Living Deliverable | The durable, revisioned output of a ResearchJob. It can be refreshed as evidence changes. |
| Evidence | Source-linked observations that support, limit, or contradict a finding. |
| Intelligence | Reusable, policy-safe knowledge derived from admissible evidence and retained for later use. |
| Entity | A person, brand, product, creator, topic, community, or other tracked object connected to evidence and intelligence. |
| Opportunity | An evidence-backed problem, gap, or action worth investigating. |
| Monitor | A durable watch on an existing target that surfaces meaningful change without silently starting paid Research. |
| Report | An immutable snapshot of an existing Deliverable or Project state. |